Creating and managing multiple YouTube channels tin can take upward a lot of fourth dimension and energy. Simply it's worth information technology if you want to make a splash on the most pop online platform amongst United states of america adults.

Pew Research Center YouTube statistics
Source: Pew Research Center

It also boasts a whopping two billion in monthly online users.

What'due south this mean? Multiple YouTube channels can help expand your reach and brand awareness (if yous do information technology right).

Below are the accented best means to manage multiple YouTube channels under one account.

Bonus: Download the complimentary 30-twenty-four hour period plan to grow your YouTube following fast , a daily workbook of challenges that will aid you kickstart your Youtube channel growth and track your success. Get existent results afterwards one month.

Can you have multiple YouTube channels?

Yes, y'all can have multiple YouTube channels!

(I hateful, we wouldn't exist writing this article if you couldn't, right?)

Information technology used to be that if you wanted to create multiple YouTube channels, y'all needed to create a separate YouTube account for each i. Yous can even so do that. But information technology'due south an unnecessary and unproductive employ of your time.

Thankfully, YouTube at present allows you to create channels with your electric current YouTube/Google account. When you create these new channels, yous create something called a Make Account linked to your personal account.

Should you lot accept multiple YouTube channels?

You might exist wondering, "Is having multiple YouTube channels actually worth it?"

The reply: It depends!

For example, if you're a smaller brand that focuses on ane specific type of topic—say home workouts—you could practice only fine having a single YouTube channel that offers videos of conditioning regiments, fitness tips, and nutritional advice.

Still, if your brand encompasses a wide range of verticals and you have a large existing audience, you might want to consider creating multiple channels.

One good example of this comes from Buzzfeed. Since they're a massive media visitor, they also have an equally massive audition. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to fifty-fifty ghost hunting.

Instead of keeping all those dissimilar video types underneath one account, they create separate channels for them.

At that place are a few reasons for this:

  • Easy searchability. If you lot Dear Buzzfeed's cooking videos, you want to be able to find them hands and not get distracted by other content types similar product reviews. A specific channel caters to that.
  • Ameliorate for the brand. Buzzfeed also has specific brand verticals—each with their own unique target user. A dissever YouTube aqueduct for each vertical can help back up that brand by focusing on that target audience.
  • Dissimilar voices/tones. Y'all might have 2 different video serial whose goals are completely carve up from one another (e.g. how to guide vs a daily vlog). If that'due south the case, information technology might just make more sense to create a separate channel for your daily vlog.
  • Large audience. If your audience is large enough (more than than x,000 subscribers) a divide channel just makes sense if you have different video types like Buzzfeed does.

If you find that this is the instance for you, and then you should definitely create multiple YouTube channels. If y'all're only starting out and building your first few hundred subscribes, stick to one channel for now.

How to create multiple YouTube channels

Earlier we do anything, you need to brand sure you have a Google account. This allows you to sign into YouTube.

Create one hither if you don't have ane.

In one case you do that, yous can at present create multiple YouTube channels with the Channel Switcher tool. Hither'southward how it works.

Stride 1: Go to your channels list here. Information technology'll have all of the channels under your business relationship. You should have only one for at present.

Step ii: Click Create a new channel.

Create a new YouTube channel

Step 3: You lot'll now be able to create a new Make Account. Choose a proper noun for what you'd similar the aqueduct to be. And so click Create.

Create a Brand Account

Voila! Yous've just created a make new YouTube channel. You'll now be able to upload videos, customize, and view the analytics of this aqueduct.

How to add multiple users to manage your YouTube channel

Of course you lot might want to add multiple users onto your YouTube channel. This is perfect if you lot have a team managing your make'due south account.

As of May 2020, you can simply add together multiple people to manage a Make Business relationship. The upside here is that they don't need a new username and password to access the business relationship when logging in.

Just follow these directions:

Step 1: Make sure you're signed in every bit the owner of the Brand Account. Then click on your avatar in the top right and cull Switch Accounts.

Switch accounts

Cull the Brand Account y'all'd like to add multiple managers to.

Step ii: In the settings, get to Your Channel.

Your Channel YouTube settings

Then click on Settings on the left side bar.

YouTube settings left side bar

Step 3: Under Your YouTube aqueduct is a section that reads Channel managers. Click on Add or remove director(s) next to it.

Channel managers add or remove manager(s)

Footstep 4: In the Make Account details menu, click on the bluish Manage Permissions button.

Brand Account details Manage Permissions

At this point, Google might have you lot verify your account. Once you practise, the Manage Permissions button will bring up this window.

Click on the Invite new users push in the top right.

Invite new users button

Step 4: Blazon in the email addresses of whatsoever and all users who you lot'd like to have access to this business relationship. You may besides choose betwixt three different roles for them:

  • Owner. These users have most control over the account. They may also give permission to others to manage the account, delete the account, and remove other owners.
  • Manager. These users will be able to apply specific Google services for the business relationship like posting videos and photos.
  • Communications director. They can do the same as managers merely can't actually use YouTube.

Choose which level of access you'd like for your users.

Footstep 5: Click on Invite. And you're done! Those users will receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go wrong. Maybe you overestimated the popularity of a channel idea. Peradventure the aqueduct no longer aligns with make goals.

No matter the case, you lot're going to have to delete the YouTube channel.

Luckily doing and so is a cinch and mostly painless.

(I say more often than not considering it'due south your hard piece of work you're deleting later on all!)

Just follow these instructions:

Pace 1: Go to your channel settings by clicking on your profile icon in the top right of the YouTube homepage. Click Settings.

Step 2: On the right sidebar, click on Advanced settings.

YouTube advanced settings

Step 3: In the Advanced settings window, click on Delete aqueduct below.

Advanced settings delete channel

This will give you the opportunity to either hide your content or permanently delete your content. Hiding your content volition hide all content from your YouTube channel temporarily. This means things like your videos, likes, subscribes, and channel proper name volition be made private. Plus all comments will be deleted permanently.

Permanently deleting your content will delete all of the content in the channel plus the channel itself forever. Then make certain it's what yous want to practise.

Once you select permanently delete click on delete my content.

And that's information technology!

Bonus: Download the free 30-day program to abound your YouTube following fast , a daily workbook of challenges that will help you lot kickstart your Youtube channel growth and rails your success. Become real results after ane month.

Get the complimentary guide correct now!

Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you'll need the right tactics.

Below are just a few ways you tin create a nifty YouTube channel.

1. Accept a solid visual identity

Quick: What are the brand colors for Coca-Cola? What's the logo for McDonald'due south? Or Nike?

Chances are you know the answer to all these questions. That's because all these brands have a potent visual identity.

Much like your brand, your YouTube channel should accept a strong visual identity as well. This helps you channel expect polished, and helps with creating brand awareness.

Be certain to add a aqueduct icon that represents your brand such as a logo. You lot'll likewise want a nice banner epitome equally well.

Simply make sure that you lot stay in line with YouTube's image dimensions to avoid your photo looking weirdly cropped or stretched.

2. Write a good channel description

Your channel clarification tells new and potential subscribers exactly who you are. So it's important that you lot give them the necessary information that'll make them want to hitting that subscribe push button.

Front-load crucial bits of information starting time, and exist sure to include the relevant keywords to make your YouTube channel more searchable.

If you need aid writing one, exist sure to check out our article on how to write the all-time YouTube description to help.

3. Post on a consistent schedule

Your audience craves content. Not simply that, simply they also crave knowing when the content will come out.

The consistency helps your audition know when to come back for more. And then it's very of import you lot create and continue to a good content publishing schedule.

Plan to publish at the same fourth dimension each day, calendar week, or month.

(or even your yeeeaaarrrrs)

3 tools to help you lot manage multiple YouTube channels

Need some good tools to help you manage your multiple YouTube channels? We've got your dorsum.

1. Hootsuite

Hootsuite is an all encompassing platform for all your social media management needs.

The best part: It has a built-in tool that allows yous to schedule videos to be published beyond multiple YouTube channels.

The platform's built in analytics dashboard allows you to keep a shut center on the YouTube metrics that matter most to your brand. It also has a built-in sentiment tool that lets you track how audiences are feeling almost your make in real time.

It creates comprehensive reports for you and your team besides. This allows you to see what to improve so you go the all-time ROI from your marketing budget.

You can besides respond to and manage comments on your videos from within the Hootsuite dashboard.

To become started for gratis, check out our plans page here.

2. TubeBuddy

TubeBuddy is a complimentary browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Possibly the biggest boon is its testing tool that allows yous to A/B test and optimize things similar your video's titles, thumbnails, and descriptions.

TubeBuddy also takes intendance of scheduling videos, which is very nice for marketers who don't want to scramble every week playing catch upward with a content calendar.

The platform starts for complimentary, but if you lot want to add more than one channel it is going to cost you more for the licensing.

3. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and information technology's a must download for any marketer.

It allows yous to see everything that you lot'd ordinarily see on your YouTube Studio dashboard, just from the comfort of your own phone. Things like analytics, scheduling, comments, and likes tin can at present be observed and responded to in real time.

Plus it also allows yous to switch easily between channels in just 4 piece of cake steps.

The app is completely free. All you demand is a YouTube account to get started.

With Hootsuite, you tin easily upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Try it free today.

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